Relations of power, notions of personhood and belonging are processes closely intertwined with care practices and particularly vulnerable and magnified during the end-of-life phase. Support during the end-of-life phase and education about death care practices by associations and non- profit organizations have seen a surge in recent decades in the United States, bringing about a new role within U.S. American end-of-life care: the end-of-life (EOL) doula. These doulas propose a client-centered ‘holistic’ non-medical approach to premortem and postmortem care and move between institutions and the home, dichotomies of private and public, kin/non-kin and the medical and non-medical. Asking how EOL doulas understand ‘good dying’ and translate that into their practices in institutional (hospice) and private settings, I aim at elucidating negotiations of ‘good’ care in the face of actual differences. I intend to research this question through following their various practices that range from the beginning of the end-of-life process, including ritualistic practices, legacy work, spiritual care, vigil and funeral planning, to washing and dressing the body and caring for kin-members through grief work.